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In business as in life, the name of the game is convenience and efficiency. For all their problems, computers allow us to higher levels both. Thank you to the Internet, everything just click a button to send an email, place an order or subscribe to a newsletter. You can even automate responses so that when someone sends you an e-mail, they receive an immediate one.
However, with any This advanced digital technology, we invest more time in front of our computer screens and less time on actual human interaction. When we a place to call for help, most often, we get an automated voice telling us to press "1" for English para o Espanol, oprimar "2." Automatic E-mails are as generic and impersonal. It is hard to feel like you matter when all of our technology seems bent on eliminating actual human interaction.
While the convenience and efficiency are important there is something to be said for taking the time to get personal. A handwritten letter, a phone call or an e-mail you've actually taken the time to write mean much to the recipient. And if the beneficiary is a client, you made a giant step apart from all other "without name, the companies' faceless who will not take time to build relationships with their customers.
As interactions become more and more digital and virtual, a simple human contact and personal touch really can have a significant impact. If you want some ideas to give your business a personal touch in the digital era, look no further.
The letters and cards of thanks
E-mail is quick, easy and free. Letters, on the other hand, take the time and money to send. Thus, if one of your customers receives a handwritten note from you, it this is a thank you note for purchasing your product or service or a follow-up letter, urging them to keep in touch with you, he speaks volumes.
Most people will be affected if you take the time to send a letter and thank them for their business. It shows that you appreciate them, and to this day and age where horror stories Customer Support decorate the Internet, which is vital. It is a simple act that will set your company apart and make lots in respect of the client. Even if you take the time to send a personalized service thank you e-mail, as opposed to an automated form, it will be rewarded.
Phone calls
Encore Once the mail is easier. You can shoot someone a letter to your liking, and they can respond to them. However, considering how the schedule is crazy, taking the time to pick up the phone and call someone is a major achievement. If a customer is seriously unhappy a personal phone call proves that you're willing to do whatever it takes to do things properly.
Even if are not unhappy, having a telephone relationship with customers gives them a chance to put a voice with that name. Also, most of our vocal inflection is lost in the text e-mail and other communication-based, which increases the chances of someone mistaking a joke for an insult. A phone call you can to prepare an oral report with your customers.
Visit their city
You probably can not afford to go to jet around the country just to respond to each and every customer. However, if you will be in the region, or if a large customer, then take the time to meet face-to-face. A personal meeting makes you more than words on a computer screen or a voice on the phone. You are a man like them. Moreover, the fact that you have taken time from your busy schedule to visit them and meet them in person, will mean a lot.
How times have we heard "this is not personal, it's just business"? Although understandable to a point, this does not mean that the company must be impersonal. Take the time to build real relationships with your clients beyond the auto-reply. Show them that you and your company the seen as individuals, not a source of income, and you will go a long way to establish respect for the client seriously.
President and founder of Xeal Inc., Tony D. Baker is Oklahoma’s leading Internet marketing expert with more than 10 years of Internet marketing experience. You can catch Tony on the Xeal Radio Show on Sunday nights on 1170 KFAQ Tulsa. Sign up for a free 20-point website evaluation and pick up crucial tips at Xeal’s free Thursday webinar [http://xeal.com/webinar.htm].
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